Airtel Ghana, Telecommunication giant and multiple award winning company, has taken pole position as a market leader in innovation and relevant product offering. The company announced substantive increase in the number of registered customers on its mobile money service. After two months of announcing Airtel Money as having the highest adoption rate on the mobile money service market, Airtel Ghana has once again announced that the number of its registered customers has crossed the two million mark representing a 25% growth within a period of two months.
The continued rise in Airtel money subscribers is evidence that more and more people are embracing the concept of a cashless economy and have chosen Airtel’s simple, secure and instant mobile money platform to join the new era of mobile-commerce. It also amplifies the growing demand for Airtel Money because of its innovative and affordable products and services. Right from the inception of the mobile money service, Airtel Ghana’s goal has been to propel Ghana into a cashless economy, improving security and the instantaneous delivery of financial transactions. This surge in subscribers is an encouraging step towards the attainment of this goal.
Airtel Money has shown a lot of innovation, flexibility and security consciousness in its product offerings. The most recent being the introduction of Tap ‘N’ Pay which enables customers to make payments with Airtel Money with just a tap of their mobile phones! The Tap ‘N’ Pay is positioned as the smartest way to pay in Ghana since it helps customers to avoid long queues and the trouble of counting money. Customers just need to get their free Airtel Money Tap ‘N’ Pay sticker from any Airtel Money shop and enjoy this smart payment solution from Airtel.
“The 2 Million customer milestone goes beyond mere numbers. It shatters the myths about how to scale social innovation in banking to expand financial inclusion by offering a simple and affordable model to reach out to millions of Ghanaians who want to save or transact in a convenient, fast, reliable and affordable manner, to help them meet their daily needs” said Hannah Agbozo, Director for Legal and Corporate Affairs.
Manu Rajan, Marketing Director at Airtel Ghana stated that, “We believe that we have a strong value proposition for all our subscribers as the Airtel money service continues to grow in quantity and quality. Through collaborations our services have now been linked up with locally relevant service providers and outlets to enable our customers to pay for goods and services in a secure manner. We have also enriched the service with the latest of technology like the NFC payment system which has made Airtel Money the smartest way to make payments in the country.”
Users of Airtel Money can go to any one of its 13,000 registered agents, 500 merchant outlets, 80 shops that accept Airtel Money, 7 Partner banks and over 215 ATMs nationwide to enjoy the smartest payment experience. These and many more are some of the structures put in place to accommodate and cater for the growing number of subscribers.