Dunlop has opened a new outlet at Teshie in Accra as part of efforts to add to its footprint in Ghana.
According to the Rana Motors General Manager, Mr Vinay Kapoor, the group had a vision to expand the retail network of tyre service outlets to have better reach across the region.
“Our aim is to provide quality product, services and professional consultation under one roof. Through our obsession with quality and expertise in retail, we can better ensure the safety of people in Ghana and West Africa,” said Mr Kapoor.
The group cites a strong brand presence and the expertise of fitment staff as their key differentiators. “The visual impact of Dunlop is immense and we believe the strength of this global icon gives consumers greater peace of mind. We also believe that the training afforded to our staff on the latest tyre and fitment technology is key to our success and is what sets us apart,” emphasised Mr Kapoor.
Dunlop in Ghana is distributed through Sumitomo Rubber – a wholly owned subsidiary of Japan-based listed company and sixth largest producer of tyres globally, Sumitomo Rubber Industries (Pty) Ltd.
Riaz Haffejee, CEO of Sumitomo Rubber, expressed his satisfaction with the growth of the Dunlop Zone brand in Ghana as a result of their distribution partnership with Rana Motors.
“It is our aim to be the number one player in the African tyre market by 2020. Through the successful delivery of our brand by partners such as Rana Motors, we are well-positioned to achieve this vision. We applaud them for their consistent service delivery and expertise in the market,” said Haffejee.
Dunlop is the flagship brand in the Sumitomo Rubber stable, renowned for its performance, value and availability in the market.
Haffejee concluded: “We are committed to the Ghanaian market and strive to deliver the levels of value and service expected from its discerning consumers.
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