Ecobank Ghana, in deepening its leadership position in the market, has launched a new fully integrated consumer advertising campaign – Move on Up.
The campaign, according to Morgan Asiedu, Acting Managing Director, is focused on the bank’s drive to ensure that consumers have world-class accessible and convenient digital banking solutions across Africa.
He said the campaign highlighted the bank’s mission to enable the people to realise their dreams.
“This Move on Up campaign is about how Ecobank is delivering positive value for stakeholders for the communities we work in and for individual customers,” he said.
Mr Asiedu said Ecobank would continue to use unrivalled network to give customers access to more choice with a wider range of products and services than any other bank across Ghana.
“Customers throughout Africa are upwardly mobile and have many more opportunities to move ahead in life,” he said.
“Not too long ago, banking was about paper. There were no ATMs.
Cheques, bank drafts and long queues were the hallmarks of banking. So much has changed.
The great mega-trend in Africa is straight to mobile,” he said.
George Mensah-Asante, the Executive Director of Consumer Banking, Ecobank Ghana, said the consumer bank business was to ensure that customers were provided with world-class, convenient, accessible and reliable banking solutions in Ghana, across Africa and globally.
He said the new consumer campaign was to align with the aspiration and ambitions of the bank’s customers.
“This campaign demonstrates how our banking solutions standout from our competitors, and helping our customers every day,” he said.
Mr Mensah-Asante said the campaign was built on three supporting pillars of convenience, relevance and choice.
First our customers want the convenience of banking from being able to pay with an Ecobank card to making financial transactions on their mobile phones, over the internet, at automated teller machines and at different points of sale.
“The second pillar is relevance, because Ecobank creates personal banking solutions that are relevant to its customers, such as a range of accounts packaged together as bundles.
The final pillar is choice. This comes via the accessibility of our wide-ranging products and services, thanks to our leading cross-continent platform.”
Ama Okyere, the Ecobank Group Head of Marketing, said: “Advertising remains a powerful means of introducing Ecobank and its products and services to our millions of existing and prospective customers, all at once.”
At the recent Euromoney Awards held in London, Ecobank was adjudged the best bank in Ghana.
The bank also won the Best Retail Bank in Ghana at the Asian Banker Awards.