The Greater Accra Manager of Wilmar Africa, producers of Frytol cooking oil, Mr Frank Elynam Ayroe, has asked Ghanaians to first value local brands before they can gain international recognition.
He said elsewhere in the developed countries, companies had assumed multinational status because the people had confidence in their local brands and did not rely on foreign goods.
At the launch of a nationwide project dubbed “10 Regions One Taste” in Accra, Mr Ayroe said local companies could match their international competitors, if it received the needed support from home. Project
The project is part of efforts to promote made-in-Ghana products and also create awareness of the need to support local brands to grow.
So far, the project has been organised in four regions, including the Eastern and Western regions where people were given the platform to taste local dishes made by Ghanaians.
Mr Ayroe said although the Frytol cooking oil brand had over the past years won awards, including super brands recognition, the company continued to adopt measures to grow its market shares.
He said Frytol was the only locally produced brand that could claim to be an authentic Ghanaian cooking oil which had gone through various stages of evolution and heritage.
According to him, Frytol was the only company that took the first step to give consumers the option to buy quality and hygienic one-time use of 50ml pack cooking oil.
Touching on some of the interventions the company intended to implement, Mr Aryoe said Ghanaians would be given the opportunity to contribute to the total upgrading of the brand.
Source: Graphic