SES Urges Laws To Solidify Improved Digital Market In Ghana

The government must expedite the passage of laws that will allow it to benefit from the increased market opportunities presented by Ghana’s growing digital market.

As such, efforts to move unto a national digital platform must be quickened so as not to lose benefits to other competitors across the sub-region.

A latest study by satellite operating company, SES, has shown that access to television via satellites has doubled from 2 to 4 million between 2015 and 2017.

Ghana is also aiming at a national digital television transmission by 2020.

The Vice President for Sales and Market Development at SES Video Africa, Clint Brown tells Citi Business News Ghana must not leave any opportunity untapped.

“There is a plan and the plan is being implemented but I cannot tell is it is being done fast enough or not,” he said.

Meanwhile the Vice PThe government must expedite the passage of laws that will allow it to benefit from the increased market opportunities presented by Ghana’s growing digital market.

As such, efforts to move unto a national digital platform must be quickened so as not to lose benefits to other competitors across the sub-region.

A latest study by satellite operating company, SES, has shown that access to television via satellites has doubled from 2 to 4 million between 2015 and 2017.

Ghana is also aiming at a national digital television transmission by 2020.

The Vice President for Sales and Market Development at SES Video Africa, Clint Brown tells Citi Business News Ghana must not leave any opportunity untapped.

“There is a plan and the plan is being implemented but I cannot tell is it is being done fast enough or not,” he said.

Meanwhile the Vice President, Marketing of satellite operating company SES, Paul Freeman, says he sees a potential digitization market upsurge in Africa.

Paul Freeman was speaking at the launch of the 2017 Satellite Monitor Study Report which provided insights on Ghana’s broadcasting landscape, the importance of satellite for TV delivery, video trends in the Ghanaian market, as well as the SES reach in the country.

He said, “From a pure data point of view, which market in Africa has the highest penetration market of TV homes in terms of percentage.”

He lauded the local team who liaised between SES and customers for ensuring the progress of the Ghanaian market television.

“The Ghanaian market has adapted very quickly and successfully in satellite television. So the team here has done well working with the customers here to develop the Ghanaian market television,” Mr Freeman stated.
–resident, Marketing of satellite operating company SES, Paul Freeman, says he sees a potential digitization market upsurge in Africa.

Paul Freeman was speaking at the launch of the 2017 Satellite Monitor Study Report which provided insights on Ghana’s broadcasting landscape, the importance of satellite for TV delivery, video trends in the Ghanaian market, as well as the SES reach in the country.

He said, “From a pure data point of view, which market in Africa has the highest penetration market of TV homes in terms of percentage.”

He lauded the local team who liaised between SES and customers for ensuring the progress of the Ghanaian market television.

“The Ghanaian market has adapted very quickly and successfully in satellite television. So the team here has done well working with the customers here to develop the Ghanaian market television,” Mr Freeman stated.

Citinewsroom