Meeting the demand for retail banking: UBA Ghana’s retail banking landscape

The retail banking landscape in Ghana is evolving at an unprecedented pace, leaving behind its traditional roots. In this dynamic environment, the banks that emerge as true winners are those which strategically embrace change and proactively simplify banking for customers in our rapidly changing world.

Head-Retail, UBA  Ghana, Peter Dery, has stated that the bank has made it their mission to be at the forefront of this transformation. “Our goal is crystal clear: we are committed to making the banking experience as effortless and user-friendly as humanly possible.

“Our commitment to simplifying banking for our customers remains unwavering, even in the face of unprecedented global challenges and headwinds. We understand that the world is currently navigating two major storms – the Russia-Ukraine war and ongoing impact of the COVID-19 pandemic,” Peter stressed.

“These disruptions have sent shockwaves through the global supply chain, affecting economies and businesses worldwide – including Ghana. The road to recovery may be challenging, but UBA Ghana stands as a steadfast partner in your financial journey.

“We recognize that these turbulent times require not only resilience but also adaptability and agility. That’s why we continue to innovate and evolve our services, ensuring that we provide you with the support and solutions you need to thrive; no matter the circumstances.

“To achieve this, we have adopted a multi-faceted approach, recognising that a one-size-fits-all strategy simply won’t cut it in today’s diverse and dynamic market.”

Digital Banking Services: UBA Ghana recognizes the importance of digital channels in modern banking. The bank has developed user-friendly mobile banking apps, Internet banking services, and digital payment solutions to cater for its cherished clientele.

These digital platforms provide customers with the flexibility to manage their accounts, conduct transactions, and access services from their laptops or smartphones while on the go.

A notable example is the ‘Leo’ platform, which integrates various banking services and customer support through WhatsApp, Facebook, Messenger etc., minimizing the need for human intervention. This approach not only enhances convenience but also aligns with the changing preferences of customers who prefer digital interactions.

Branch Network Expansion: UBA Ghana continues to expand its branch network in strategic locations across the country. This expansion aims to bring banking services closer to customers, ensuring that individuals and businesses in various regions have easy access to personalized banking solutions. The business continues making plans to expand its network into other regions of Ghana.

This physical presence enhances customer engagement and allows for face-to-face interactions, especially for customers who might not be as comfortable with digital platforms. As part of increasing financial inclusion, UBA is also increasing customer touch-points with more off-site ATMs.

Product Diversification: Understanding that different customers have diverse financial needs, UBA Ghana has introduced a wide range of retail banking products. This product diversification ensures the bank can serve various segments of the population effectively by offering products that cater for different financial goals and lifestyles.

Top diverse UBA products include: AfriTrade, AfriCash (UBA exclusive remittance services); UBA Connect, PAPPS, UBA Target Account, UBA Teens, UBA Kiddies, UBA NextGen, Employee Savings Account, Ruby Current Account Premium, Ruby Current Account Classic, Domiciliary Advantage Account, UBA Bumper and a host of others.

UBA Ghana remains poised to meet retail banking demands by leveraging on these approaches to remain the bank of choice for customers. This has been validated by several organisations through various awards – including being adjudged Best Bank in Retail by KPMG in their last banking industry survey.